rhetoric

Noun

• study of the technique and rules for using language effectively (especially in public speaking)

• loud and confused and empty talk
  • mere rhetoric
    

• high-flown style; excessive use of verbal ornamentation
  • the grandiosity of his prose
    
  • an excessive ornateness of language
    

• using language effectively to please or persuade

Related words

• Synonyms: 
  palaver , hot air , empty words , empty talk , grandiosity , magniloquence , ornateness , grandiloquence