Mong các bạn giúp đỡ mình

the creative idea

logo

the campaign logo is a puzzle piece and is used metaphorically allowing the target market to easily understand our messageby relating this new concept to existing knowledge.

The puzzle metaphor is especially significant to the united nation's overall vision. It relates strongly to the fact that each of the mdgs , along with every country in the world , need to progress and piece together in unison to bring the final vision to reality . The hands symbolically represent the uniting of australia , current generations with future generations and cooperations on a global scale.

The missing puzzle piece

the concept of the missing puzzle piece speaks directly to the target market asking them consider ther concept further, long after the initial presentations of the visual. The concept invites the viewer to question themselves and their possible contribution. It allows our message of unity to appeal to the viewer at a basic level of understanding while connecting wit both the rational and emotional aspect of human mental processes. A threat we found is that the ultimate future vision may be perceived as overwhelming and unattainable . However, the power of the core ideaputs the goals into perspective inspiring belief that the vision can become a reality and each and every person is vital to it's success.

Powerful imagery

boomerang@ecu' screative team chosedramatic real-life photography to centre the campaign. These powerful images scream a thousand words that could never be explained with text or speech . They will leave the target market in no doubt that yes this is really happening right on your door step , in your country , we need to do something about this , what are you going to do about it ?