STRATEGIES FOR SUCCESSFUL E-COMMERCE

With all the constraints to e-commerce just covered , it is important for a company to develop an effective Web site – one that is easy to use and accomplishes the goal of the company , yet is affordable to set up and maintain . We cover several issues for a successful e-commerce site here .

DEVELOPING AN EFFECTIVE WEB PRESENCE
Most companies are still developing a Web presence – more than half of US companies have in house Web sites but less than 25 percent acctually sell anything over the Web . when buiding a Web site , the first thing to decide is which tasts the site must accomplish . Most people agree that an effective Wwb site is one that creates an attractive precence and that meets the needs of its visitors , including the following :
- Obtaining general information about the organization
- Obtaining financial information for making an investment decision
- Learning the organization position’s on social issues
- Learning about the products or services that the organization sells
- Buying the products or services that the company offers
- Checking the status of an order
- Getting advice or help of effective use of the products
- Registering a complaint about the organization’s products
- Registering a complaint concerning the organization’s position on social issue
- Providing a product testimonial or idea for a product improvement or new product
- Obtaining information about warranties or service and repair polices for products
- Obtaining contact information for a person or department in the organization
Once a company determines which objectives its site should accomplish , can proceed to the detaila of acctually putting up site .

Thank you for your help .